Design

In setting aside the script and focusing on the client’s bottom line, instead of our own, we lay the groundwork for a long-lasting rapport. Of course, it is essential that we are well prepared and know our material cold; however, knowledge alone is insufficient. Moving away from a scripted, pundit-style, one-size-fits-all message, we will certainly make mistakes. But, the only real mistake is thinking that these slip-ups equal failure. If we focus on the audience, not ourselves, whether in a one-on-one meeting or a packed auditorium, we’ll deliver a crowd-pleasing, even praiseworthy, performance every time: because success is ultimately about connection, not perfection.

http://blogs.hbr.org/johnson/2011/02/the-essence-of-a-great-present.html?cm_mmc=email-_-newsletter-_-weekly_hotlist-_-hotlist022111&referral=00202&utm_source=newsletter_weekly_hotlist&utm_medium=email&utm_campaign=hotlist022111